As the Chief Executive Officer at Keter Group, Alejandro Pena has guided his team in expanding into newer markets beyond the COVID-19 pandemic. With years of industry experience and pertinent product experience, Alejandro Pena has been a massive messenger for Keter as it seeks to support a new era of hybridized shoppers.
Introducing Alejandro Pena
Alejandra Pena was brought on board in 2017 to operate as the CEO of Keter Group. With
With Twenty-five years of product experience at places like Rubbermaid, Pena was able to spearhead Keter’s evolution and transition as it transformed into a global supplier of sustainable, resin-based materials.
Pena would earn his B.Sc in Industrial Engineering before attending the McCombs School of Business at the University of Texas at Austin. After leaving school behind, Pena began exploring the industry in earnest.
Pena says of his team’s focus on greener and more sustainable outcomes, “The era of greenwashing will eventually come to an end as consumers become more aware and demand real action.”
Alejandro Pena would say of his company’s focus, “Keter is shaping what’s next for a better day. We are innovators; we invent what’s new and next and do it with a sustainable mindset and consciousness.”
Hybridizing the Shopping Experience
Long before the COVID-19 pandemic was a thing, shoppers were undergoing a transitory period away from conventional means and toward digital ones instead. The COVID-19 pandemic spurred a transition from brick-and-mortar shopping to digital shopping, changing shopper tendencies along the way.
Pena now focuses on sustainability and manufacturing as he focuses on hybridizing the shopping experience. The company communicates its needs along a sustainable supply chain, and after that, its products are made accessible via online ordering. With facilities throughout Europe and the United States, Keter is primed to meet the shopping needs of its growing base of clients.
Alejandro Pena says, “We will serve our customers wherever they are, whenever they want, in every possible way that they want.”
Pena added, “This might be in a physical store, digital store, delivered, picked up – whichever way customers want to engage. We will be there.”